Music & Movie Industry

Free Your Business From Piracy

For the past five years, piracy has cost billions of dollars to both the music and movies industries.

A few figures:

Ten of billions of illegal music files are traded annually worldwide at an estimated ratio of 20 illegal download for every track sold (source IFPI).
Piracy market is estimated to 6 billion dollars for the music industry
Piracy rate greater than fifty percent in more than thirty countries (Asia, Latin America and Eastern Europe)

For the movies industry:

38% of the movies released in theatres are pirated on the Internet
34.5% of the pirated movies are pirated before they hit the theatres
92% of pirated movies are pirated before their release on DVD

More than 70% of pirated movies are pirated during the professional cycle, before the release date.
It then becomes obvious that content protection and security matters should be considered in the production and post-production phases.
As an example, Medialive offers a solution to secure the transmission and storage of daily rushes that might be transferred from different parties within a movie production.
These digital rushes have a lot of value as they may disclose groundbreaking digital effects, scenario details, and scenes that might be cut-of in the studios and that no one except the director should see.

Protection is achieved by sending self protected content to the receiving party and having him/her connected, with the appropriate software and hardware, to a server that will identify and authorize the viewing.
Transactional watermarking that can be added at this stage brings the overall protection and security level to an unprecedented level.

Discover our Technology

Medialive’s solutions are designed to help the digital content industry minimize its ever growing losses due to piracy.